Miss Selfridge Back To School

Instagram Stories, Email Campaign

To showcase Miss Selfridge's versatile transeasonal pieces transitioning from summer to autumn, we introduced a "Back To School" edit through engaging Instagram stories and an email campaign.

Collaborating closely with the Social Media and Content Coordinator, we conceptualised and crafted the design aesthetic. The creative look and feel embraced a playful scrapbook style, reminiscent of flipping through a cherished journal. We incorporated elements like polaroids, tape, and handwritten text, carefully crafted by hand to evoke a sense of nostalgia and authenticity. In a nod to old-school charm, we even scanned items directly on a scanner, infusing the project with a delightful touch of retro flair. It was an super fun day in the office, bringing this concept to life!