Emma Rose Lock

Brand Identity, Packaging Design, Instagram Highlights and Posts

Emma Rose Lock is a vibrant independent fashion label, specialising in unique crochet pieces that resonate with fashion-forward, adventurous females. Catering to the stylishly daring, particularly festival enthusiasts in pursuit of their next standout piece, the clientele boasts an individual sense of style, steering clear of trends and designer labels in favour of eco-conscious and ethical fashion choices.

Tasked with crafting a brand identity and assets for both print and web, I knew the brand had to exude boldness and courage, capturing attention with its daring spirit. Drawing inspiration from the cosmos, I utilised holographic gradients, celestial clouds, and playful illustrations to craft an otherworldly theme, bringing to life a brand that is both memorable and instantly recognisable.